Club de Marketing was founded in 1999. Is a marketing consulting firm based in Buenos Aires, Argentina.We specialize in working with clients worldwide to develop creative, yet practical, ways to grow their business.
Our Clients have ranged in size from small start-up companies to multi-million dollar international firms in more than 15 different industries worldwide.
Our Services:
STRATEGIC MARKETING
DIRECT MARKETING
TRAINING
INTERACTIVE MARKETING
MARKETING COMMUNICATION
CONSULTANT MARKETING
STRATEGIC MARKETING: We will determine the absolute best strategic and tactical marketing strategies your business must utilize to successfully market its products and services and dominate your marketplace. Then, we will personally develop and implement those strategies for you and manage your marketing program to ensure everything is done correctly to maximize your results and ROI.
Strategic Marketing - Planning
We are experts at both traditional marketing as well as Internet marketing. We will review your current marketing program and determine strategies to make your marketing program attract more customers and produce more sales. We have found that by simply revising a company's marketing materials to create a more powerful sales message, we can increase response rates by several hundred percent. Instead of asking you to spend more money on marketing, our first step is to make your current marketing program produce better results!
Based on your goals and budget, we will develop a strategic marketing program full of powerful results-driven marketing strategies to attract new customers and increase sales. We have a knowledge base of thousands of different marketing, advertising and publicity strategies to promote your business.
Product Development
You can rely on our many years of practical experience in this field to help you reposition, upgrade,modify, extend, or find new uses/new markets for your current products or services.
We can also help you in the creation of new products or services to meet the emerging customer needs in the marketplace.
Promotions
Strategic Insight can design, supervise, and implement the successful execution of various consumer promotions, such as sweepstakes, in-packs, on-packs, gifts with purchase, rebates, cents-off coupons, cross-merchandising strategies, or any other value-added promotions designed to accomplish your specific sales and marketing goals.
We can also develop, coordinate, and monitor customized trade promotions for your sales force, wholesalers, or retailers to help you gain increased sales attention, expanded distribution, improved shelf position, or any other trade objectives you may have.
Market Research
Whether your need is for: Customer Surveys - Market Feasibility Studies - Employee Satisfaction Surveys - Ad Testing - Advisory Panels - Focus Groups - or, even an outside expert's analysis of your own existing data.
Club de Marketing can provide the type of Market Research you need to make the right business decision.
TRAINING: Club de Marketing delivers effective, practical and competitive management training courses. A management training company with a difference, our training courses enhance employees' leadership, management, marketing and human resources skills.
We are your supplier of choice for employee training and development.
Our marketing training courses are designed to deliver actionable knowledge across the most relevant aspects of this most important business skill.
Take a look at our range of marketing skills workshops available as in-house training courses or public marketing courses.
INTERACTIVE MARKETING: we create business-related web sites for clients:
Website development from simple websites to full e-commerce websites
Search Engine Optimization (SEO) to get your website high rankings in Google, Yahoo and MSN
Yahoo Pay Per Click Marketing
Google AdWords Pay Per Click Marketing
Email marketing - writing newsletters and auto-responders
Marketing on Mercadolibre.com - Deremate.com - Masoportunidades.com
For Organizations & Associations:
Increasemembership.
Save thousands of dollars in postage and printing by delivering "traditional" association information (membership directories, calendars of events, seminar information, newsletters, etc.) to members via the internet.
Internet Marketing
So you've got a web site.Now what ??
The old saying, "Build it and they will come", is no longer true.With more than 200 million web sites on the Internet, successful companies understand that they must "market" their web site in order to draw visitors to their site.
The inherent problem with the Internet is that there's no "drive-by traffic".Unless someone knows your exact URL, they'll never find you.Making your web address more accessible to your target market is what "Internet Marketing" is all about.
We help companies to "market" their web sites through a number of proven strategies using Search Engines, Interactive Ad Banners on Complementary Web Sites, targeted Email, Newsletters, Strategic Alliances, Affiliate Programs, NewsGroup participation, Specialized Directories, Surveys, Contests, Written Articles, Public Relations, and more.
We also consult with companies and organizations on how to best use the power of the Internet to support, enhance, and supplement their other, more traditional, marketing strategies.
The KEY to building return traffic at your internet site is to offer unique and valuable information in an entertaining and interactive way, and to change the content frequently
MARKETING COMMUNICATION: We can help you to develop an effective and comprehensiveCommunication Plan that clearly defines your:
Target Audience
Unique Market/Brand PositioningMessage
Customer's Motive for Purchase
Customer's Decision-making Process
Most Efficient Method for Delivering your Message
Process for Measuring Customer Response
In many cases, we have been retained by clients to review their current Marketing & Advertising expenditures and have been able to make recommendations that would:
generate more impact,
increase their reach and frequency with their target audience,
and improve their customer response
with the same, or even less, expenditure.
Marketing Communication Materials Creation
We provide professional design services for all of your marketing materials including:
